Services Provided

Branding & Identity

Website Design

Build & Development

Packaging & Presentation

Challenge

After meticulously planning the Express Coffee concept for several years, the inaugural Hi Coffee store finally opened its doors in late 2013 at Wales’ 2nd busiest train station and in Jonathan’s hometown, Newport, South Wales.

However, despite a few years of operation, the brand struggled to establish a strong visual presence in the market.

The challenge then became crafting a more compelling brand identity to captivate and engage customers effectively.

2014 - 2015

Art Director

Old Logo & Colours
Old Menus

Design Project Showcase

Secondary Logo
Primary Logo
Support Logo
Fonts
Primary colour
Coffee Stain
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65
Secondary colour
Gold Stain
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65
Tertery colour
Hi Pink
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65
Quaternary colour
Hi Teal
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65
Quinary colour
Hi Blue
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65
Senary colour
Hi Yellow
Hex: #7b5d41
C: 123   M: 93  
Y: 65   K: 65

© 2024. Adrian Steanescu.